BRIEF: Create a digital, covid-ready business model for Viennese intergenerational coffeehouse Vollpension.

CONCEPT AND EXECUTION: 2020 was maybe the perfect year to turn traditional business models content business models. For Vollpension, we created three video masterclasses so far with more than 12 hours of high quality content filmed in a custom built Granny kitchen studio in Vienna's 6th district. Besides that, we produced a line of promotional content, as well as content for brand partners. The project is named "Backademie" a combination of the german words for baking and academy and it's exactly that. Learn baking from the best - the grannies of Vollpension!

Concept: Manuel Gruber, Vollpension
Art Direction: Moriz Piffl
Director: Manuel Gruber
Live-Edit, 1st Ad: Oliver Capuder
Camera: Michael Rottmann, Florian Hofer
Additional Camera: Philipp Habenicht, Alexander Püringer, Adrian Bidron, Philipp Krebs
1st AC: Julian Mähr
Gaffer: Jakob Slavicek
Lighting Technicians: Paul Hübl, Manuel Prett
Setdesign: Sebastian Rahs, Moriz Piffl, Stephan Czisar
On-Set Art Direction: Martina-Irene Czerny, Birgit Fischer
Costume: Florian Oppitz
Make-Up: Susu Babolleh, Kordula Lingler
On-Set-Sound: Tjandra Warsosumarto, Alexander Wieser, Sergey Martynyuk
Editor: Oliver Capuder
Color Grading: Studio Embel / Daniel Hollerweger
Sounddesign: Mario Wienerroither
Music: MUK Ensemble: Janna Gossner, Damian Keller, Tobias Meissl
Studio technician: tba
Baking Supervision: Noelle Sahillioglu
Oma Supervision: David Haller
PA: Simon Gruber, Bernhard Wladowski
Photography: Mark Glassner

Client: www.vollpension.wien